Connect LS Central data with other business systems to ensure customers have a consistent and engaging commerce experience across all brand touchpoints. Systems integration opportunities include:
LS Central x Commerce Platform
Integrating data (customers, orders, etc.) between POS/ERP and eCommerce platforms makes it possible to offer customers a seamless omnichannel experience regardless of how they interact with a brand/retailer. Synchronization between these systems also gives brands/retailers the ability to access and analyze a unified data set and make better business decisions.
LS Central x Marketing Automation
Integrating POS/ERP with Marketing Automation platforms creates a more polished customer experience (e.g. digital delivery of well-designed receipts for in-store purchases). Synchronization between these systems also allows brands/retailers to leverage an instore touchpoint to deepen customer engagement with the goal of increasing customer lifetime value (e.g. grow email list at POS, send POS receipts with cross-sell/promotional content)