Every post-secondary institution has one objective in common: improving enrollment. But in a social-before-everything world, achieving this goal requires thinking outside the brochure.
That’s why we’ve joined forces with Meta to bring you From Engagement to Enrollment: Performance Strategies for Higher Ed Institutions, a webinar about the power of performance ad creative + consolidation and how it can help higher education institutions improve enrollment.
You’ll learn:
- Why better ad creative = better quality leads and lower cost per lead
- The critical role ad creative plays in auction performance
- How to formulate a strong performance creative strategy and stand out from your competitors in the sea of the same
- How to maximize impact and performance through a simplified account structure
Watch now featuring Northern's Brent Maxwell (Director of Performance Strategy), Javier Rodriguez (Digital Advertising Team Lead), and Brooke Bondy (Senior Director of Marketing Services), along with Meta's Mila Karlenzig (Account Manager Global Business Group) and Brian Pollard (Account Manage Global Business Group) as they discuss how post-secondary institutions can use performance ad creative + consolidation to maximize their reach and influence with prospective students.