The Power of Personalization and Marketing Automation
CRO & UX .

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved,…

Live Shopping: Revolutionizing the eCommerce Experience
eCommerce .

What is live shopping? Live shopping has generated significant interest in the last year as the newest…

How Digital Accessibility Impacts Organizations & the Future of Web Design
Visually impaired user utilizing a braille keyboard.
CRO & UX .

It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and email…

The Benefits of Using Google Analytics 4
Analytics .

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-chan…

2020 Year In Review
News .

From achieving record-breaking results, working with best-in class retailers and partners, participati…

iOS 14 Updates and the Impact on Facebook Advertising
iOS 14 brings new changes to the advertising landscape on Facebook.
Digital Media .

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience thro…

Northern Partners with Fanshawe College to Help Educate Students and the London Community
News .

For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on…

Using Facebook’s Conversion API / Server-Side API for Web to Drive Conversions
Facebook App On Phone
Digital Media .

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants…