Updated on May 26th, 2023

eTail Canada’s Best-In-Class Awards honour businesses that have shown spirit in retail marketing innovation. We are excited to announce our client Carnivore Club was awarded the 2018 “Website Redesign of the Year”.

Carnivore Club was also named a finalist for the 2018 “Best Commerce Launch” Award by the Magento Imagine Awards. The Magento Imagine Awards celebrate achievements in innovation, teamwork, and customer experience—all things we strive to achieve at Northern.

The Client

Carnivore Club is the world’s first subscription service that delivers premium cured meats to your door. Each month’s box is different, featuring a new artisan you won’t find in your local grocery store.

The Problem

In 2017, Carnivore Club came to us looking for a new eCommerce website that would allow them to increase site speed and conversion rates while scaling for an international multi-store expansion. The main problem was that each of their five geographical stores had a different eCommerce website, resulting in the same change needing to be made across each individual website.

The Solution

The functionality, integration capabilities, and high degree of customization required by the site made Magento Commerce 2 an obvious choice. The switch to Magento across all of Carnivore Club’s websites facilitated a successful solution, allowing more flexible and intuitive customizations within the subscription model and checkout process.

The Results

With Magento Commerce 2, we completely restructured Carnivore Club’s back-end with a variety of custom-built modules and logic within a timeline of 4 months. After the website launched in October 2017, there were notable improvements in overall conversions rates, online traffic numbers, and subscriber volume:

  • Mobile conversion rates increased by more than 43%
  • Overall conversion rates increased by over 25%
  • Subscriber base increased by 100% within just 3 months of launch

“By leveraging the talent and experience of Northern’s team and the power of the Magento platform, we were able to launch a new website with advanced customizations and a much better user experience.”

Tim Ray, Founder & CEO - Carnivore Club

Learn more about how we optimized Carnivore Club’s website and why we were a finalist for the 2018 Imagine Awards here. See the rest of the eTail Canada Best-In-Class awards recipients here.