Toasting to Success with Magento Andrew Peller Limited partnered with Northern Commerce for an ambitious Magento 2 implementation to create an innovative, user-friendly online booking and itinerary management system to improve their omnichannel customer experience. Download the Case Study The Client Offering award-winning wines, tours and tastings, and dining events at their wineries across Ontario and British Columbia, Andrew Peller is one of the most recognizable names in the industry. Owning seven premium wine brands and hosting over 280,000 tours per year, the demand for their wine experiences is booming. The Challenge With multiple events across a number of wineries and a high volume of customers creating reservations, Andrew Peller’s guest service team struggled to track event changes and communicate updates to customers. With extensive demand, they needed a custom solution. Andrew Peller teamed up with Northern Commerce to completely rebuild the system to offer a smooth reservation experience. Andrew Peller and Northern Commerce collaborated to rebuild the event management system from the ground up to offer customers an improved reservation experience. The Strategy Northern Commerce leveraged Magento 2’s capabilities to create an easy-to-use framework called My Wine Country—creating a custom itinerary management system into their eCommerce experience. Magento 2 allowed Northern Commerce to custom-design an administrative dashboard to allow guest services to make specific updates to bookings—including VIP accommodations, digital guest check-ins, and automatically communicate reservation numbers to restaurants and tour guides. This greatly improved efficiencies in managing, communicating, and promoting events. Additionally, the shopping experience was revamped to a more intuitive solution for customers to book what they need and receive helpful post-purchase updates. how we did it Implemented the ability to create and manage package events which could be added to a customer’s itinerary. Built a transparent system for the guest services team to see a customer’s itinerary and help with day planning and checkouts. Designed an agile event management system, that includes automated updates to customers. Integrated Givex capabilities to promote and maximize cross-selling between the multiple winery estates, online sales, and bookings. The Results 113% increase in mobile reservation transactions 132% increase in mobile revenue 28% conversion rate increase 17% increase in total number of returning visitors Custom Itinerary Management “Partnering with Northern has been a great experience. The team’s knowledge of executing an effective digital advertising strategy has allowed us to grow our online presence and reach more customers than ever before. With Northern, we know the goals of our business and the needs of our customers are understood, and that the team has what it takes to meet them.” Chris Caruk Peller Estates
