Rexall

Canada’s trusted pharmacy since 1904.

Launch Project
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Project Overview


Rexall is one of Canada’s most trusted health product and pharmacy brands. With over 448 Rexall and Rexall Pharma Plus locations across the country, Rexall is dedicated to providing exceptional service and care to over 180 communities across Canada.

The Goal

With an increased competitive landscape, Rexall needed help increasing the efficiency of their Google Ads investment to drive more customers to stores across Canada.

The Strategy

Northern Commerce identified several key strategic shifts and executional improvements to help dramatically improve the efficiency of Rexall’s Google Ads investment.

This included:

  • Leveraging industry-leading search strategies alongside a defined testing framework to continually improve ad performance.
  • Implementing a mobile-first strategy that reached high-intent mobile customers searching “near me” terms.
  • Implementing dynamic ad copy tailored to customers’ searches and proximity to the closest Rexall location.
  • Developing a strategic location investment model that informed ad spend based on market size and the number of Rexall stores in the area.
  • Developing programmatic HTML5 and Static display assets.

The Results

  • 500% increase in store visits through Google Ads
  • 380% increase in Click Through Rate
  • 78% decrease in cost per store visit
  • 60% decrease Cost Per Click

Features


  • Dynamic Ad Copy
  • HTML5 Display Ads
  • High Performance Campaign Structure
  • Mobile First Strategy
Girl explores the Rexall Careers portal developed by Northern, the same page is open on her mobile device on her desk
Rexall logo tile
Rexall Careers Portal shown on a mobile device
Rexall Allergy Ad on Mobile
With over 448 Rexall and Rexall Pharma Plus locations across the country, Rexall is dedicated to providing exceptional service and care to over 180 communities across Canada.
Rexall pharmacist advising a client
Rexall's retargeting ads following a user to another website
The Rexall Store Locator page shown on an iPad, iPhone, and a laptop

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