Rexall is one of Canada’s most trusted health product and pharmacy brands. With over 448 Rexall and Rexall Pharma Plus locations across the country, Rexall is dedicated to providing exceptional service and care to over 180 communities across Canada.
With an increased competitive landscape, Rexall needed help increasing the efficiency of their Google Ads investment to drive more customers to stores across Canada.
Northern Commerce identified several key strategic shifts and executional improvements to help dramatically improve the efficiency of Rexall’s Google Ads investment.
- Leveraging industry-leading search strategies alongside a defined testing framework to continually improve ad performance.
- Implementing a mobile-first strategy that reached high-intent mobile customers searching “near me” terms.
- Implementing dynamic ad copy tailored to customers’ searches and proximity to the closest Rexall location.
- Developing a strategic location investment model that informed ad spend based on market size and the number of Rexall stores in the area.
- Developing programmatic HTML5 and Static display assets.
- 500% increase in store visits through Google Ads
- 380% increase in Click Through Rate
- 78% decrease in cost per store visit
- 60% decrease Cost Per Click
- Dynamic Ad Copy
- HTML5 Display Ads
- High Performance Campaign Structure
- Mobile First Strategy