Our Engagement solutions start with a customer engagement and acquisition strategy that identifies the target audience and what shoppers are hoping to gain or the pains they're trying to relieve through the brand's products and services. The strategy becomes the roadmap for paid media, email marketing, search and other lead generation tactics.

With commerce as our north star, we use purchase metrics and variable testing to maximize our Engagement solutions, converting shoppers to customers effectively and efficiently. By analyzing the metrics associated with customers' lifetime value, such as repurchase rates and frequencies, customer attribution, and average order value, we refine our digital marketing to segment, target, and nurture with the right message, for the right audience, at the right time. 

We integrate our Engagement solutions with our Experience and Commerce solutions, creating a more fulsome strategic approach.