Trudell Animal Health, Content Marketing Strategy

Trudell Animal Health, helping clients breathe easy with effective content marketing. Trudell Animal Health partnered with Northern to develop and launch a content marketing strategy to drive organic traffic to its digital storefront.

1,300%

Increase in revenue from organic traffic year over year

3,500%

Increase in organic sessions year over year

100+

First-page keyword rankings from optimized articles

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Industry

D2C

Solutions

Content Strategy and Governance

SEO and Content Marketing

Need to Know

Northern leveraged search engine optimization (SEO) and content writing to drive significant organic sessions to Trudell's eCommerce platform.
The new content created opportunities to target, educate, and nurture top-of-funnel visitors.

The Brief

Trudell Animal Health helps pets live happier and healthier by providing safe respiratory disease management for cats, dogs, and horses throughout Canada, the USA, and Australia. Its easy-to-use medication chambers allow pets living with respiratory disease to receive the treatment they need without the side effects of oral steroids.

Girl with dog and Trudell Animal Health website on mobile

Left

The Challenge

As Trudell Animal Health sought to expand its digital presence, it was imperative to invest in organic traffic and prioritize search engine visibility through improved rankings on search engine results pages. With less than 30% of existing site visitors attributed to organic search on-page optimizations, Trudell Animal Health needed to demonstrate online why it's one of the leading authorities on pet respiratory health. Battling an overall lack of awareness surrounding Trudell Animal Health products and the respiratory issues they treat, creating educational content was identified as a vital tactic to inform and guide users toward the eventual purchase.

Right

The Solution

The team at Northern Commerce established opportunities to educate and raise awareness around Trudell Animal Health products, focusing specifically on feline health, and building an organic content strategy around them. Trudell Animal Health answered questions that focused on available treatment options by creating educational, scientifically-supported content about feline asthma and respiratory illness.

Targeting high-volume cat-related terms and queries allowed the client to deliver relevant insights and drive traffic to its site. The content served as a first touchpoint and awareness campaign, generating opportunities to nurture leads and introduce potential customers to the product. It allowed Trudell Animal Health to build trust and authority in the feline health space, ultimately leading to more brand visibility and purchase conversions.