As we prepare to enter 2018, we at Digital Echidna are excited about what the future holds. This year is going to see a significant new beginning for…

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…

Thanksgiving is a wonderful time to stop, catch your breath, and take stock of where you are, where you've come from, and where you're going. We have…

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…

Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…

Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…

I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…