Clients we're partnering with
We specialize in digital solutions for Commercial and Public Service organizations.
We leverage our strategic industry, technology, and digital capabilities to provide our clients with scalable, right-sized solutions that drive their business success.
How we’re helping clients lead through digital change
A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, their data layer was outdated, Adobe’s legacy tracking library was still in use, and each new website required manual setup. With the stakes growing—including a major Super Bowl campaign on the horizon—the company needed analytics they could trust, scale, and activate.
- 1.3M unique visitors and 1.5M visits across core properties
- 35M+ hits and 15M+ unique visitors on a leading consumer health brand site over 12 months
- 2.6M hits on a campaign site during week of Super Bowl ad launch
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup leading to inconsistent tagging and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
- 200+ tags reviewed, cleaned, and restructured
- 60+ legacy issues resolved including broken tracking and outdated logic
- 53-point audit of Tealium iQ and event tracking
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
- 100% Increase in Ivey Academy leads
- 81% Increase in Ivey Business School leads
- 40% Reduction in cost per lead
Launching a new digital experience on Drupal 9, it was important for Canisius University to create a platform that stood out amongst its competitors with unparalleled user experience for its primary audience, prospective students.
Northern Implemented custom reporting and site tracking through Google Tag Manage and Analytics 4. As well as the new digital experience prioritizes search functionality, intuitive navigation, and mobile optimization.
Strengthening AlgaeCal's digital experience, Northern built a new BigCommerce storefront with multiplatform integrations between Headless BigCommerce, Salesforce, Maropost, Ordergroove and PCI Pal. As well as a custom Symfony middleware to handle a myriad of shipping integrations.
AlgaeCal's team now has complete visibility into the entire customer experience, enabling them to service orders, create and update subscriptions, and securely order on behalf of their customers.
Both a cultural hub and government information platform, the new Osage Nation digital experience educates newcomers and supports its cultural heritage.
The website upgrade required a significant overhaul and inventory of existing modules, the content and navigation had to serve the needs of multiple external and internal audiences, and features complete adherence to accessibility standards, as well as local, state, federal, and Osage Nation codes with comparable functionality to the legacy site.
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern's rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
5 email automation workflows were migrated to Klaviyo, SMS shortcode was successfully integrated, and the account was scaled to full send volume in just 2 weeks.
Award-winning website design, York Region transitioned to the Drupal CMS, enabling thousands of content contributors to partake in essential information sharing.
With 40 brand-managed components and extended Drupal training and co-development, this extensive project involved redesigning a sizable public-facing website while eliminating a lot of complexities between the website and portal by building them in parallels, with similar code bases, development strategies, and numerous shared components.
Northern helped West Coast Kids to create an omnichannel shopping experience and marketing strategy that delivered a 22x return on ad spend.
To achieve this, inventory management was synced to the eCommerce platform, delivering real-time product data, and an enriched product data feeds combined with Smart Bidding solutions were leveraged to reach a 190% increase in revenue year over year.