Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…

What is corporate culture? Is it something that’s implemented from the top down, mandated by mission and vision statements? Or is it something that…

Merely weeks after quietly changing their terms of service, Facebook attempts to minimize the backlash by letting its members have input into any…

Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…

Well, it's May twenty-ten and I've been working at Echidna for over a year now - time really does fly when you're having fun! Over the past year I…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…