How Quarks Turned Email and SMS Into a Growth Engine with Klaviyo
Email
Lead Generation
Quarks asked Northern to double their email list. Northern delivered exactly that, then rebuilt the full Klaviyo program: lifecycle flows, segmentation, and an SMS channel activated from scratch, growing attributed revenue 535% and lifting email and SMS to 15% of online revenue.
Building a Unified SEO + GEO Strategy for the AI Search Era
SEO
Northern uses Semrush to build unified SEO + GEO strategies for the AI search era, helping brands track and grow their visibility across both traditional search and generative AI platforms like ChatGPT, Google AI Overviews, and Gemini.
Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company
Audits
CDP
Migration
A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
After a major retailer's merger left its analytics in disarray, Northern rebuilt the data layer mid-flight, auditing the Tealium stack, cleaning up broken tags and event tracking, and delivering a functional CDP framework that restored confidence in the client's data.
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy
Commerce Strategy
Email
Lead Generation
Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.
Multiple Sites, One Search: How the City of Surrey Made Its Web Searches User-Friendly with OnPoint
Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.
From Leads to Conversions: Wharton’s Executive Education Website Redesign
Northern redesigned Wharton Executive Education's website to remove data management and user experience barriers, integrating WordPress with their registration system and Salesforce to eliminate manual data entry and turn the site into a powerful recruitment tool for identifying qualified leads.
How Chatters Boosted Its Organic Reach Using Local SEO
SEO
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.