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Intelligent Adobe Systems that Perform and Scale

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Experience & Content

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"Most teams are sitting on Adobe capability they've already paid for and aren't using. A short conversation usually surfaces where the real value is hiding."

Beau Brewer

Beau Brewer 
Partner and VP, Content Supply Chain at Northern

Unlocking the Full Value of Adobe

We operationalize Adobe's capabilities to bring clarity, speed, and confidence to the entire marketing and experience ecosystem.

  • Scaling content operations with GenStudio and Workfront
  • Accelerating content production with Firefly AI
  • Modularizing content with AEM
  • Speeding site performance with Edge Delivery
  • Enabling agentic AI support through Brand Concierge
  • Automating journey orchestrating with AEP
  • Improving performance with LLM Optimizer and SEMrush
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Adobe Success Stories

A pharmaceutical researcher in a lab coat and mask looking through a microscope.
Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

A global pharmaceutical company with dozens of brand-specific websites needed analytics it could trust, scale, and activate. With outdated tracking, a legacy data layer, and a major Super Bowl campaign on the horizon, Northern rebuilt the foundation and laid the groundwork for Adobe Customer Journey Analytics.

  • Modernized tracking on Adobe's Web SDK and migrated the global platform to a single, event-driven data layer for faster, more adaptable data operations.
  • Embedded analytics directly into the client's internal web framework and Adobe Experience Manager, so tracking deploys automatically with every new site launch.
  • Established a standardized, reusable data standard that reduced manual effort, improved consistency, and prepared the business for CJA, CDP strategy, and AI-driven insights. 

Explore more on Adobe


A red play button on a dark background, indicating a video webinar. Webinar

Adobe Analytics to Customer Journey Analytics: What You Need to Know

A practitioner panel with Northern, Thrivent, and Adobe on planning a CJA migration that protects continuity while unlocking advanced analysis.

Watch the replay →

Adobe Firefly generating images from the prompt a close-up of a majestic parrot, alongside AI-created sample images. Article

Turning Adobe's Embedded AI into Marketing Performance

How Northern helps organizations activate the AI already built into their Adobe stack, turning embedded intelligence into real, measurable marketing results.

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A red play button on a dark background, indicating a video webinar. Webinar

Adobe Summit Unpacked: Expert Panel Recap & Insights

A seasoned panel breaks down what mattered most at Adobe Summit 2026, from agentic AI to enterprise-scale workflows, and how to put it to work.

Watch the replay →

The Adobe Customer Journey Analytics create derived field screen building a Date Math calculation, beside red chart and calendar icons. Article

Adobe CJA Date Math: Simplifying Time-Based Customer Journey Analytics

How Adobe CJA's Date Math feature makes it easy to measure time between events, optimize funnels, and surface hidden delays in the customer journey.

Read the article →

Northern AEP Guardrails Calculator showing profile and segmentation limit inputs with a results chart, beside red profile and shield icons. Article

Adobe Experience Platform Profile & Segmentation Guardrails

A practical guide to AEP's profile, data size, and segmentation limits, plus an interactive calculator to keep your implementation fast and stable.

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Two shoppers looking at a phone next to a storefront mockup, connected by dotted lines to red lightning, cart, and AI icons. Article

What Is Adobe Commerce Optimizer? A Modern Path to SaaS-Ready Storefronts

How Adobe Commerce Optimizer modernizes storefronts without a full replatform, bringing faster performance, AI-driven personalization, and lower operational cost.

Read the article →