The Brief

With multiple events across a number of wineries and a high volume of customers creating reservations, Andrew Peller’s guest service team struggled to track event changes and communicate updates to customers. With extensive demand, they needed a custom solution. Andrew Peller teamed up with Northern Commerce to completely rebuild the system to offer a smooth reservation experience.

The Client

Offering award-winning wines, tours and tastings, and dining events at their wineries across Ontario and British Columbia, Andrew Peller is one of the most recognizable names in the industry. Owning seven premium wine brands and hosting over 280,000 tours per year, the demand for their wine experiences is booming.


Northern Commerce leveraged Magento 2’s capabilities to create an easy-to-use framework called My Wine Country—creating a custom itinerary management system into their eCommerce experience. Magento 2 allowed Northern Commerce to custom-design an administrative dashboard to allow guest services to make specific updates to bookings—including VIP accommodations, digital guest check-ins, and automatically communicate reservation numbers to restaurants and tour guides. This greatly improved efficiencies in managing, communicating, and promoting events. Additionally, the shopping experience was revamped to a more intuitive solution for customers to book what they need and receive helpful post-purchase updates.