Big Bill

Big Bill is a Canadian workwear, safety, and lifestyle apparel designer + manufacturer that serves B2B and DTC customers across North America and Europe

View Website

Industry

Retail

D2C

Technology Partners

Adobe Commerce

Solutions

D2C and B2B Platform Implementations

When Big Bill connected with Northern they were struggling with an outdated eCommerce tech stack that was preventing them from scaling established (B2B) and new (DTC) revenue streams. With Northern's support, Big Bill identified Adobe Commerce as the platform that would be best suited to replace their existing web experience powered by a combination of WordPress + WooCommerce and legacy custom-built B2B portals.

Project Highlights

Left

Localisation

The new shopping experience leverages the Adobe Commerce multi-site architecture to power localised websites for the United States (USD, English + Spanish) and Canada (CAD, English + French) managed via one backend admin panel.

Payment Screen Screenshot from BB website

Right

Hybrid DTC + B2B Shopping

Consumer (DTC) and B2B customers are served differentiated shopping experiences that are aligned with their unique needs. The Adobe Commerce B2B module provides the following features specific to B2B buyers' expectations about how to shop: Moderated Account Registration, Company Accounts, Shared Catalogues, Payment on Account, Sales Rep User Role, Quick Order, Quote Requests/Negotiation and Requisition Lists.

WCAG Web Accessibility

The new shopping experience was designed and developed to comply with WCAG Level AA standards for web accessibility.

Custom Features

The following custom features were implemented to support marketing efforts and ensure customers have the information they need to buy with confidence.

Blog (Northern module for Adobe Commerce)
PDF Spec Sheet Generator for product pages

Payment Options

Northern integrated Adobe Commerce with the following payment service providers to ensure customers had a wide range of payment methods on checkout:

Sezzle (buy now pay later)
Chase Paymentech Orbital

Integrations

The following systems were integrated with Adobe Commerce to provide customers with an excellent shopping experience, and to increase efficiency for the Big Bill eCommerce, marketing, and operations teams via automation.

DataFeedWatch (product data feed for marketing channel support)
Shipstation for rate quotes and streamlined logistics
TaxJar for accurate tax calculations across the complex set of jurisdictions that make up the US market
Legacy ERP Integration (Products/Pricing/Inventory, Orders, Shipments)