Need to Know

  • Northern quickly launched a new Canadian Colleges for a Resilient Recovery (C2R2) sub-brand and positioning strategy to support the changing post-pandemic Canadian workforce
  • Supported with ad creative, email marketing, and performance media across Google, Meta, Snapchat, Reddit, LinkedIn, and YouTube
  • Exceeded 10,000 enrollment goal by 7,000, for a total of 17,000 enrolled students


Formed in 2020, Canadian Colleges for a Resilient Recovery (C2R2) is a coalition of fourteen Canadian colleges, cégeps, institutes, and polytechnics led by the Mohawk College of Applied Arts and Technology.

The partnership aims to support the Canadian workforce in the wake of the economic downturn caused by pandemic job losses across sectors, which continue to be compounded by the impacts of the ongoing climate crisis.