Need to Know

  • Warming the Chatters IP in two weeks was an ambitious objective, as an account of this size can typically take up to 30 days to ramp up.
  • We streamlined Chatters' email campaign creation on Klaviyo by building a comprehensive modular template.
  • A “lift and shift” approach to this migration ensured a smooth migration of content, flows, sign-up forms, and subscriber data from Emarsys to Klaviyo.
  • Klaviyo's rich feature set helped to speed up and optimize email automation creation.


Chatters is a leading Canadian brand for hair services and professional hair products, serving national customers online and in-store.


Northern completed a rapid ESP migration from Emarsys to Klaviyo before the client’s current platform contract ended. Understanding that this objective required a tight timeline, Northern worked quickly to launch high-priority email automation workflows and complete IP warming as early as possible.