Need to Know
- Evergreen needed a complete brand guide and consumer package redesign to strengthen its presence in its competitive sector.
- Its new frictionless eCommerce experience reignited Evergreen’s growth as a health food alternative competitor.
- Refining customer journey touchpoints through email, advertising, and social media allowed Evergreen to deliver a personalized omnichannel customer experience.
Evergreen is the leader in providing the ultimate wheatgrass juice in a convenient form, close to what nature intended, certified organic juice extracted from outdoor-grown cereal grass. Fresh frozen, never pasteurized.
Evergreen Juices partnered with Northern to develop a new eCommerce site using Shopify Plus, helping them expand into new markets and retail channels. Northern re-branded Evergreen Juices with new packaging designs and wholesale marketing collateral and initiated its digital marketing setup to scale growth efforts. Evergreen is the leader in providing the ultimate wheatgrass juice in a convenient form, close to what nature intended, certified organic juice extracted from outdoor-grown cereal grass. Fresh frozen, never pasteurized.
The highly competitive health food industry requires significant brand equity and consumer preference to succeed. Evergreen needed a comprehensive brand transformation.
Northern developed a complete acquisition and retention strategy, positioning Evergreen as an innovative healthy alternative across all customer touchpoints. Using Shopify, Northern transformed Evergreen’s site into a user-friendly experience optimized for eCommerce, crucial to maximizing Evergreen’s return on investment in its lifecycle marketing efforts.
Northern’s acquisition and retention strategy centred on engaging audiences through a sustained flow of content across social media platforms. Alongside content creation, Northern managed Evergreen’s email and paid media accounts to bolster its online presence and customer engagement.
At the core of Northern’s work with Evergreen is how the brand resonates with audiences through visuals to create a cohesive customer experience. The Evergreen brand became an integral part of the customer journey by carrying brand values across all touchpoints.
Northern designed Evergreen’s email automation to deliver personalized messages to new subscribers and customers, increasing brand loyalty and overall customer lifetime value (CLTV).
Evergreen’s eCommerce experience is the backbone of its sales operations. Launching a modern site on Shopify was crucial to developing the Evergreen brand and an opportunity to implement structural changes to its website, resulting in a more positive user experience and performance.