Analytics
Turning your data into decisions.
Most organizations aren't short on data. But plenty of data doesn’t count for much if they’re short on clarity. Tracking links break, reports don't line up, and teams spend more time debating the numbers rather than acting on them.
Driving results through GA4 for 100's of leading brands
How Northern Helps
Building analytics foundations you can trust - from strategy and governance to implementation, reporting, and visualization.
- Audit your tracking, data layer, and reporting setup so you have a clear picture of your analytics foundation
- Prioritized roadmap aligned to your measurement goals and the decisions your teams actually need to make
- Connecting analytics strategy, platform implementation, and visualization into a system your team can trust and run
Northern & Adobe, Providing Analytics Across Every Touchpoint.
Northern's analytics practice is built on deep Adobe expertise. Adobe Analytics, Adobe Experience Platform, and Customer Journey Analytics give organizations a connected, enterprise-grade view of customer behaviour across every touchpoint. Northern helps your organization get the full value out of those tools. That means tagging done right, data modeled so it answers real questions, and CJA dashboards built around the decisions your business is actually trying to make. The result is an Adobe stack that pays you back.
Good analytics isn't just about having the right tools.
It's about having a system your teams trust, understand, and can actually use.
Pain Points
- Your tracking is inconsistent and your reports don't agree, leaving teams spending more time debating data than using it
- You have dashboards and reports, but they don't connect to the decisions your business needs to make
- You've invested in analytics platforms but adoption is low and the value isn't being realized
How Northern Helps
- We audit your full analytics setup, from data layer to reporting, and fix the gaps so your numbers are reliable and your teams can move forward with confidence
- We build measurement frameworks and visualization tools tied to real business questions so your data tells a story that drives action, not just activity
- We design analytics systems with governance, documentation, and enablement built in so your teams understand the data, trust it, and use it to grow
GA4 Resources
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
- 100% Increase in Ivey Academy leads
- 81% Increase in Ivey Business School leads
- 40% Reduction in cost per lead
How to get the most out of every type of GA4 report. GA4 Exploration reports have several benefits including customizable and interactive analytics, with options to filter, group, and drill down into specific data points, data consolidation, which provides a deeper understanding of performance across all data points, and a user-friendly interface, which is easy to use to navigate and explore data — even if you’re not an expert.
Now that Universal Analytics has officially been sunset, what happens to the historical data it collected from your property?Access to historical Universal Analytics data will end on July 1, 2024. Businesses that wish to save their UA data need to choose a route that will preserve accuracy and suits their business needs.
There are more granular customization options for GA4 Explorations than there have been in any previous version of Google Analytics — but with a seemingly infinite amount of potential combinations, getting started can be overwhelming. Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights. They can be set up to analyze user behaviours and experiences, track revenue and sales, identify popular products, and much more.
Here's what our clients are saying
"When Google rolled out their GA4 property, Northern was quick to action the upgrade from Universal Analytics, working with us to implement the necessary eCommerce tracking to ensure our reporting captured a complete picture of the user journey on our site. This provided us with visibility into our user experience and purchase funnels in ways not possible with the previous iteration of Analytics, allowing us to make more informed data-driven business decisions. Their expertise was invaluable during the integration, as they conducted a full walk-through of the completed integration, paired with an extensive training session so we would feel confident using the GA4 tools in the future"
- Marianne, Assistant Manager GP Bikes
"Northern reviewed our existing setup and engaged our team to learn about the key events, goals and information that we were looking to track in GA4. They took care of the full migration including property setup, event & goal creation, exploration reports along with custom dashboards for various members on our team. The best part is that they took the time to train our team on the platform to ensure we were getting the most out of this new measurement tool."
- Devin Powell, General Manager Pulp & Press