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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

What is Responsive Web Design?

Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
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The Future of Content Creation: Key Insights for Implementing AI Responsibly

AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
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DrupalCares Response Inspires

On Monday, a scheduled task popped up on my calendar. “Ship to DrupalCon”. This was a task that I had long ago placed in my calendar -- in a time…
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Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
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Customer Journey Mapping: Growth and Retention Strategy

You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
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PHP Developer Position (Entry)

Who We Are Echidna is a web development team, specializing in Drupal, with a track record of providing our clients with an exceptional experience both…
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Marketing Strategies for Retailers to Prepare Before Black Friday 2020

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
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How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy

When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
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Solidify Your Digital Strategy for Q4 Performance

The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
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YP x Northern

What Northern’s Yellow Pencil Acquisition Means for Your Public Service Digital Strategy

Need to Know Northern's acquisition of Yellow Pencil expands its capabilities in marketing, CMS and DXP development, eCommerce, and analytics…
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