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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Accessibility is About Independence, Not Dependence on Others

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
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We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
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Next week, a few of us will be “attending” Acquia Engage -- and this year’s event is more accessible than ever! Obviously, COVID has changed the way…
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Sometimes a Summit Can Mark the Start of a Journey

Today, Fatima and I are in Ann Arbor, MI attending the Midwest Drupal Summit -- a three-day event at the University of Michigan. It's an event that…
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How to Reduce eCommerce Friction to Build Lasting Customer Relationships

Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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Let's Be Adult About This

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…
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Inaccessible Content Can Leave a Lasting - and Negative - Impression on Your Customers

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…
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Drupal 7’s end-of-life date has officially been extended to January 5, 2025 — but waiting to upgrade now has added risks. Though site owners have some…
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Five Hard Truths About the Soft Skills that Set New Job Hunters Apart

It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…
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Let’s Talk About an Ongoing Commitment to Mental Health, Wellness

Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
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