The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Displaying 11 - 20 of 488
Eight Ways to Implement Site Personalization
Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
Managing Your Online Personal Brand
Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
To Successfully Create Content You Need to be a 'People' Person
It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…
Teaching People that it Should be Hard to Make Life Inaccessible
"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
AODA and You: What to Do Now
We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…