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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

The Good, the Bad, and The Ugly of Personalization

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
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Echidna Blog

Eight Ways to Implement Site Personalization

Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
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Echidna Blog

Managing Your Online Personal Brand

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…
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Echidna Blog

How To Ask Your Visitors For Personal Info

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
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In-person return centres

Digital Trends Spotlight: In-Person Return Centres

As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
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Echidna Blog

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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Echidna Blog

To Successfully Create Content You Need to be a 'People' Person

It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…
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Echidna Blog

Teaching People that it Should be Hard to Make Life Inaccessible

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
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Echidna Blog

Ask Echidna: Accessing the Internet

We received an e-mail at @email from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it as accessible as…
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Echidna Blog

Accessible Hiring: Right Idea; Historically Wrong Approach

Today marks the end of Disability Employment Awareness Month. And as much as Digital Echidna as a company and I, individually, are strongly involved…
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