Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…

Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…

Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…