7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
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What's the Deal with Mega Navs?
When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…
Get The Most Out of Your Customer Testimonials
That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
Making Your Clicks Count
Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
How to Choose the Right Font for Your Project
So, you need to pick a font. Surprisingly enough, this can be a difficult thing to do. The wrong font can turn the most serious of headlines into a…
How Do I Know If My Website is Drupal?
You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…
More Work, More Reward - Soliciting Honest and Varied Comments
Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…