The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
Creating Brand Ambassadors ...
There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
Echidna Ranked Amongst Canada's Top Web Developers by Clutch
Digital Echidna is proud to have been recognized in Clutch's latest Canadian web development companies leaders matrix, which recognizes leading…
Take Two Tablets and Call Me in the Morning
Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…
Client Relationship Management - on the Web!
As you may, or may not know CRM systems or “ Client Relationship Management” systems are becoming more and more popular in the corporate and non…
Is BlackBerry Messenger a thing of the past?
The debate between Apple's iPhone and Research in Motion's BlackBerry, will be a forever lasting one (at least in this office anyways!). The reasons…
Focus Your Writing
I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
Engaging Communities Through New Media Art
Raphael Lozano-Hemmer is a new media artist that combines technology and community to create engaging interactive art installations. Raphael’s art…
Google Chrome OS is Aiming for the Cloud(s) ...
Last week the Google Chrome Operating System (OS) was announced, which will make us rethink traditional OS platforms - such as Microsoft Windows…