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Echidna Blog

The Who is Only a Small Part. What Really Matters

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
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Lessons From A Drinking Water Challenge

Scientists agree: The health benefits of drinking water are endless! Drinking water can relieve fatigue, increase energy, promote weight loss, flush…
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The Business of Politics and Religion: Is it Taboo?

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold…
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Accessibility Matters - Educational Back-Up Plans

It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…
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The Best of the Season to You and Yours

I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
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Understanding Fandom the First Step in Cultivating Fans

To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…
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Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
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Echidna team braves London snowstorm

Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new…
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Earn Your Way In

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…
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Holiday Wishes from the Echidna Team

The Christmas Eve Eve Day (the math adds up!) today and as we know that many people may give themselves the gift of a little extra time today, I…
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