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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Humans only please ...

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
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Echidna Blog

Creative Solutions for Innovation 150 Challenges

[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…
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Echidna Blog

Goals and Objectives

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
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Northern Digital Marketing Challenge at Fanshawe College.

Northern Supports Local Businesses and Fanshawe Students for the Fourth Year With Digital Marketing Challenge

FOR IMMEDIATE RELEASE Northern Commerce and Fanshawe College are partnering for the fourth consecutive year to support local businesses and Fanshawe…
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Echidna Blog

Accessibility is About Independence, Not Dependence on Others

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
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Echidna Blog

Should Research and Development Be Done on Company Time?

Many companies struggle to justify the cost/time of Research and Development, especially in tough economical times. Many organizations see the value…
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Echidna Blog

Know Your Audience - the Public

In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
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Echidna Blog

The Open Source Way

“The Open Source Way” is a new concept for the majority of the corporate world. Prior to the “open source idea”, business processes, ideas and…
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Echidna Blog

Waving the Flag on 150 Years of Canadian Innovation

On this day, where we celebrate an important part of our national history, we also want to take a moment to acknowledge an exciting partnership that…
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Echidna Blog

What is Responsive Web Design?

Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
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