My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…

"Why do I need a CMS?" "I don’t have time to be updating my website!" At Echidna we work most commonly on a CMS (content management system) called…

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…

For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…