Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…

For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…

Almost every website launched today has (or should have) Google Analytics installed. If your website doesn’t have Google Analytics installed – contact…

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…

In celebration of Hallowe'en we present a list of some scary facts... The average user spends less than 10 seconds on a home page - you better have a…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…

Digital Echidna is proud to support the seventh annual Blue Beanie Day – an event intended to show support of web standards, which is officially…