Adopting open source in the transit and transportation industry
The fundamental building blocks of running an efficient and user-focused public transportation network and building a well-designed, effective, and…
Is Wolfram|Alpha a Better Way to Search?
This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…
A Day in the (Possible Future) Life
Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…
Proud to Be One of Canada’s Best Workplaces for Inclusion
At Northern, we’re more than a workplace — we’re a community that thrives on creating a supportive and welcoming environment for all. That’s why we…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Books, travel and now Canali from Harry
Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…
Overcoming the digital bottleneck
As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…
Are they a different kind of animal?
The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…
Flash and Your Target Audience
In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…