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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Accessibility Matters - Educational Back-Up Plans

It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…
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Promising Marrakesh Ratification Limited by Delays by Those who could help most

Canada recently signed off on a landmark treaty that could have far-reaching impact on ending the "book famine" for those requiring accessible…
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A 1.0 World versus a 2.0 World

I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…
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Accessibility Matters - iAid Update

Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
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Key Non-Visual Signs for Visually Impaired Online Navigators

Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal…
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Blue Beanie Day More Relevant Today than Ever

Digital Echidna broke out the blue beanies today to show our support of the annual Blue Beanie Day event! In its 10th year, Blue Beanie Day is more…
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A Persona I Could Learn to Love

There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…
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A Move Towards Potential

Sure, some of us may have made a wrong turn at Talbot. And, over the next couple of weeks, there will be the inevitable questions about where we now…
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The Importance of Applying Accessibility

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…
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Tales from the Technology Graveyard ...

The iPhone, iPods and Blu-ray players are all new technologies that have touched our lives, but what about the innovative products that didn’t make it…
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