Accessibility and the Charter - 35 Years Later are We Walking the Talk?
A guarantee means nothing if you don't have the will to sustain it. And while today marks a significant anniversary in our country's history, it…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Improving Site Performance: Tips To Speed Up Your Website
A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…
Understanding the Big Picture
“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
The Changing Media Mix
Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…
3 UX Tips For Your Higher Ed Website
Need to Know Empathetic website design can help higher education institutions connect with tech-savvy prospective students Understanding the emotional…
News Update: Upcoming Drupal Contribution & Learning Opportunities in London, Ontario
At Digital Echidna, we're committed to open-source technology. In particular, we're proud of our standing as Southwestern Ontario's leading Drupal…
When Trying to Sound Smart is a Dumb Idea
I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion
Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.' My music tastes run in cycles. Currently, I'm…
Acquia Certified Site Factory Pro, At Your Service!
The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…