Smart Date Module Puts a Premium on Time, User Experience
Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
The Opportunity to Make a Difference
You're never too old -- or too young -- to start. And when it comes to volunteering, starting younger can lead to community support becoming a valued…
Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
Sharing Knowledge Helps Us Find the Answers
A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…
Business Continuity Planning: An Ounce of Prevention
Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Why I Drank the Blue Kool-Aid
This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
New Year, New Beginnings Built on a Customer-First Legacy
As we prepare to enter 2018, we at Digital Echidna are excited about what the future holds. This year is going to see a significant new beginning for…