Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…

We live in a dangerously DIY world – one where our ambition can extend beyond our reach, especially when we're propped up by some wobbly support…

We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…

Well. That was a heck of a 2020, hasn’t it? And while it may be tempting to just rush into 2021 and try to put the past year behind us, I think that’d…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…

Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…