When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…

For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

Getting started in any technology can feel intimidating. The best way to learn, though, is by doing -- and a combination of the opportunity provided…

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…