Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong…

We can create the web we want -- but, to quote Stan Lee, with great power comes great responsibility. It’s one thing to create the web in our own…

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…