Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
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Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
Social Media Puts Professors in the Hotseat
From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…
Design For Your Users - Not Yourself!
Who is your target audience? What do you want your target audience to do? It’s unfortunate that many web designers don’t consider these two extremely…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
DrupalCares Campaign Part of Groundwork for Post-Pandemic Success
As of today, #DrupalCares has raised $500,000, meeting its 60-day goal in just over 30 days. Nearly 150 businesses and organizations, along with over…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Smart Date - Time to Level Up!
Just over a month ago, I shared with you some information on a new Drupal module that we’ve been developing called Smart Date. Today, I’m excited to…
Recognition, Truth, Engagement - Three Benefits of an Effective Intranet
If our collective COVID-19 experience has taught us anything, it’s that having access to reliable, updated information is integral -- and, maybe even…
Drupal Page-Building Tools: Comparing Paragraphs, Layout Builder, and Acquia Site Studio
Need to Know Paragraphs, Layout Builder, and Acquia Site Studio are three popular page-building tools with different strengths and weaknesses This…