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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

AODA - It's Time to Act

So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
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Accessible Hiring: Right Idea; Historically Wrong Approach

Today marks the end of Disability Employment Awareness Month. And as much as Digital Echidna as a company and I, individually, are strongly involved…
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Hurry Hard - Hitting the Button for Project Success

The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
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Website Design versus Function

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…
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Can Your Phone Augment Reality?

Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
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Tales from the Technology Graveyard ...

The iPhone, iPods and Blu-ray players are all new technologies that have touched our lives, but what about the innovative products that didn’t make it…
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Street Hockey Champions!

From heat exhaustion in 2009 to Play On! champions in 2010 – The Echidna Team wins first place in the Corporate Division at CBC’s Hockey Night in…
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Write Compelling PPC Ads

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…
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Online Content: What makes it great?

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
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Google Adwords Remarketing

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
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