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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Webforms, Surveys & Your Website

Decreasing administrative work is (often) one of the main goals clients point out when they are looking to re-develop their website. Decreasing…
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Echidna Blog

Visual Storytelling II - Tips from Our Pros

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…
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E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…
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Is AI Chat Right for Your Organization? 3 Questions to Ask

Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
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Echidna Blog

Choosing Your Own Adventure Can Lead to Business Growth

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…
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Searching for Success? It's Being Funnelled to the Palm of Your Hand

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…
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The Best of the Season to You and Yours

I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
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Want to Make a Difference in Your Community? I Know a Group that Needs You!

There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…
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Write for the Humans

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
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Stand Out From Your Competition

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
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