“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

Decreasing administrative work is (often) one of the main goals clients point out when they are looking to re-develop their website. Decreasing…

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…