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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
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Echidna Blog

It's time to focus your marketing efforts

Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…
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Plotting Your Road Map to Online Success

Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the…
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Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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Echidna Blog

Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos

Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
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What Your Web Development Partner Wants You To Know

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…
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Focus Your Writing

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
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Putting Automation to Work for You and Your clients

There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…
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Does Your Site Need Cookies?

This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
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Building a Clean Homepage Layout for your Small Business

Are you a small business looking to revamp your homepage? Are you finding it too time consuming to update your blog or news feed? Or maybe…you’re…
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