In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

London's emerging user experience industry is ready to take centre stage -- and you're welcome to be a part of a day full of learning, sharing…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

Awareness is the first step. Application and acceptance as the status quo is the ultimate goal. Some major companies in the technology industry are…

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…