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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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9 Crucial Steps for a Successful Migration to Drupal 9

Whether your digital experience is built on Drupal 7 or you have recently launched on Drupal 8, it’s important to upgrade to Drupal 9 to benefit from…
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Google Analytics 4: What You Need to Know

What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
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Creating a QR Code Campaign

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
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An Engaging Site Leads to an Award Nomination

Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
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Don't Just Aggregate, Curate and Add Value

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…
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Michael Jackson Online Mania ...

If your internet connection was slow yesterday between 12 noon and 4pm - these web statistics about the Michael Jackson Memorial Service might explain…
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Building Stories

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…
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Quality Content - Learning the Universal Language

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
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Accessibility Matters -- Is Our Aim True?

Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…
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Acquia Certified Site Factory Pro, At Your Service!

The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…
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