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Echidna Blog

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
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Echidna Blog

Your Chance to Explore "Explosive" Digital Creativity

Looking to explore your creativity? Want to learn from some of the top minds in the industry? Well, we have the line on an “explosive” opportunity for…
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Echidna Blog

Fonts, Colours Influence How Your Message is Perceived and Received

When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…
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Computer with icons floating around

Is AI Chat Right for Your Organization? 3 Questions to Ask

Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
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Echidna Blog

Don't Template the Life Out of Your Content - How Structure and Creativity Intersect

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
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Echidna Blog

Can Your Phone Augment Reality?

Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
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Echidna Blog

How to Rock Your Conference Presentation

During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
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Echidna Blog

Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?

Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
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Design System hero Banner

Design Smarter, Not Harder: How to Accelerate Your Workflows With a Design System

Need to Know Having a consistent design system can save organizations time and money by giving designers and developers a single source of truth for…
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Email on phone

Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)

It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
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Menu
  • Solutions
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
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      • User-Centric Design
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      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
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      • Tag Management
      • MarTech Migration
      • Data Visualization
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      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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    • Partnering with best-in-class technology platforms.
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