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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

My Card Says Plumber, But I Am a Doctor on the Weekend ...

Most people would not hire a plumber to perform a surgical procedure, yet it seems that many people would hire their plumber to do their website. I…
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Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at…
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I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
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Changing PCI Compliance Standards for eComm Retailers: What You Need to Know

Need to Know As of April 1, 2024, the PCI DSS 4.0 standards have become best practices for processing credit card transactions, with 51 new…
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We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
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The fundamental building blocks of running an efficient and user-focused public transportation network and building a well-designed, effective, and…
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The (Sometimes) Inexact Science of Measurement

I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
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Artistic Lessons Apply No Matter What the Audience, Organization

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
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