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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Islandora and Drupal Shops: the Challenges and Successes -- Part Two of an Interview with Susan Brown

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…
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Visual Storytelling - Seeing the Message Clearly

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
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As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
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User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
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AODA 2021 -- A Roadmap and Tools for Accessibility Compliance

Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
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Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service

Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
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I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run…
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Drupal: Everything is Awesome

When you have kids, your movie-going habits change. The days of going to see a movie because you want to see it fades away, replaced by rounding up…
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Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…
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The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
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