As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

This past weekend, I attended DrupalCamp New Jersey. With other Echidnas heading to Florida in a week's time, I thought I'd take the opportunity to…

"Is my site coded with a table-less design?" While table-less web design has been around for years a large number of web developers still don't see…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…