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Echidna Blog

How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified

Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
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Echidna Blog

Teaching People that it Should be Hard to Make Life Inaccessible

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
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Echidna Blog

Lose the Crutches, Let Your Client’s Message Run Free

If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
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Echidna Blog

Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
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Echidna Blog

Smart Date Module Puts a Premium on Time, User Experience

Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
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Echidna Blog

Smart Date - Time to Level Up!

Just over a month ago, I shared with you some information on a new Drupal module that we’ve been developing called Smart Date. Today, I’m excited to…
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Echidna Blog

A Move Towards Potential

Sure, some of us may have made a wrong turn at Talbot. And, over the next couple of weeks, there will be the inevitable questions about where we now…
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Echidna Blog

Our EOS Journey To Date: 5 Things To Know

Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
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Echidna Blog

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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Echidna Blog

Accessibility Matters - Educational Back-Up Plans

It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Digital Asset Management
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      • eCommerce Development
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      • MarTech Migration
      • Data Visualization
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      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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      • Omnichannel Retail
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    • Partnering with best-in-class technology platforms.
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