| Northern Commerce Inc.

Islandora and Drupal Shops: the Challenges and Successes -- Part Two of an Interview with Susan Brown

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…

The Good, the Bad, and The Ugly of Personalization

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…

Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

People looking at computer code on monitor

Drupal 7 End-of-Life Support

Drupal.org extended Drupal 7's end-of-life date to November 1, 2023 (originally November 1, 2022). What is end-of-life? What does it mean for you and…

Me Comprenez-Vous? AODA in French

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…

Railroad tracks ending, with a blockade saying "Drupal 7".

Last Stop for Drupal 7: Why to Upgrade Before EOL

Drupal 7’s end-of-life date has officially been extended to January 5, 2025 — but waiting to upgrade now has added risks. Though site owners have some…

What's In It For Me?

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

An Introduction to Sarah, Echidna's Accessibility Consultant

My colleague Jay Menard has written several great posts on website accessibility and the AODA in particular. He has covered why compliance is…

Honestly, Customer Service Starts at “Home”

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

Online Advertising Is Where It's At

This comic and caption, posted on Mashable.com a few weeks ago, is the perfect lead into our next blog. No longer are the days of radio commercials…