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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Do You Integrate Email with Your Blog?

Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
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How to Contribute to Drupal: Translation

Just like the poem says, “Little drop makes the mighty Ocean,” all contributions matter in the growth of the Drupal global community. A diverse…
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Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
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Extra! Extra! Make Your Newsletter Newsworthy

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…
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Real Talk on Plain Language

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…
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Accessibility Awareness is Great, But Action Makes it Matter

Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…
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Artistic Lessons Apply No Matter What the Audience, Organization

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to…
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Should You Be on Twitter? Absolutely Yes and Maybe No

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
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Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G

I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting…
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Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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