Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
Eat at Your Own Pace ...
Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…
Does Your Site Need Cookies?
This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
Ensure Your Accessibility Content is Accessible
If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
Inaccessible Content Can Leave a Lasting - and Negative - Impression on Your Customers
We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…
Measuring UX for Higher Ed Websites
Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…
Fonts, Colours Influence How Your Message is Perceived and Received
When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…